| Besides serving SISU in providing academic instruction in IC to various departments, a primary goal of the SII is to strengthen the research base of the intercultural field according to the interests and competencies of our faculty. Based on the belief that good teaching comes from good research and Kurt Lewin’s maxim that “there is nothing so practical as a good theory,” SISU professors affiliated with the SII are available for consultation or cooperation on academic research projects in the following areas: Current Related Professors and Research Directions Prof. Fuyou Wu Intercultural Communication and International Public Relations Prof. Steve J. Kulich Intercultural Communication Theory, Intercultural Pedagogy and Curriculum, Values and Identity Studies Prof. Dr. Hu Lizhong Comparative Historical and International Relations Research of China and the US Prof. Dr. Wang Zhiqiang Intercultural Theory, German Intercultural Communication Prof. Dr. Zhang Hongling Intercultural Foreign Language Teaching, Intercultural Education and Training, Computer- and Internet-Assisted Language and Culture Learning Dean Prof. Fan Zheng Intercultural Business Management and Negotiation Assoc. Prof. Yu Zhaohui International Public Relations, National Image Building Prof. Dr. Guo Ke Intercultural Mass Communication, Public Opinion Prof. Dr. Fang Yongde Chinese and Intercultural Rhetoric and Translation Prof. Sun Xinwei International Protocol and Intercultural Communication Skills, Translation and Interpretation Dean, Assoc. Prof. Yu Fei Intercultural Foreign Language and Culture Training Assoc. Prof. Li Wenjuan Intercultural Identity, Values and Education Studies Assoc. Prof. David N. Henry International Business Communication, Integrated Language and Culture Teaching Assoc. Prof. Zhu Ye Intercultural Mass Communication, Internet and Media Assoc. Prof. Zhu Ping Intercultural Business Translation and Communication >>Continue to the next page >>Return to the SII Faculty & Advisors lead page | 
